emotiv- brain/computer interface

"Emotiv has created the first brain computer interface technology that can detect and process both human conscious thoughts and non-conscious emotions. The technology, which comprises a headset and a suite of applications, allows computers to differentiate between particular thoughts such as lifting an object or rotating it; detect and mimic a user’s expressions, such as a smile or wink; and respond to emotions such as excitement or calmness."
apparently emotiv is going to be attacking the market first through video game applications, which is pretty exciting, but for some reason i find it strange that the video game industry will be responsible for bringing this kind of technology to the forefront.
heres a demo of the system from the game developers conference, i think.

seems kind of sluggish, but pretty cool, huh?

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